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The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.
There are zillions of daters out there in dating-land vying for your attention, hoping that you will recognize that they, uniquely,can fill that magical place in your heart.
Truth be told, the majority of potential candidates won’t even get into your profile as they will be heavily filtering their search results according to location, age and interests.
Then they’re going to scrutinize the heading and glance at the photo.
If the photos don’t cut it, we generally don’t click on the person. But if we make it past the photo, skimming profiles, the first thing you'll notice is the profile tagline.